Fallows Photography is a small Geraldton business, founded in 2022 by Sam de Vries, who grew up in and around the town. Time spent along the coastlines and bushlands of the Midwest shaped the work: bringing out natural colours and treating every photo as a moment in time.

The name carries the heritage of Sam's grandparents, and nods to fallow farming, a regenerative practice that reflects the rural roots of the business.